It is a deep plum with subtle, warm undertones and a sparkling finish. It had nearly opaque pigmentation applied dry as well as damp, though the eyeshadow had more of a sheen when applied with a dampened brush. The texture is soft, blendable, and not too loose nor it is too dense or firm which makes it easy to pick up the product with a brush and blend out. Its wear time is eight hours with minimal fallout dry. Eight and a half hours when applied wet.