Using smart-tone technology with SPF formula, it combines finely dispersed pigments that create natural-looking shades, and ingredients that enable it to blend seamlessly with skin. Indulge yourself in one of the long-lasting hues and keep your skin flawless and radiant. Rimmel is an inner confidence that how we look is always cool, irreverent, never predictable and always evolving. Rimmel is not perfect or intimidating, it is like London: young, urban, eclectic, edgy. It is an expression with no rules, it is real, it is accessible. Live the London look.