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Foundation

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Foundation in Cosmetics

The history of foundation in cosmetics goes back to 200 B.C. Considered fashionable for women to have a pale skin complexion, ancient Greek women used to apply chalk and white lead powder to make their skin charming.


Today, the intent behind face foundation application remains the same. However foundations have evolved from chalks and white lead powder to more skin-healthy and sophisticated products. Bring charm to your personality with GuruApp’s best foundation in Pakistan. GuruApp is your all-in-one cosmetics guru where foundations are available in cream, liquid foundation and face foundation oily skin in Pakistan. Women use face foundation for color uniformity of the face skin texture, gain personality glamor, conceal imperfections, and often time to change the natural skin complexion. Some foundation in cosmetics also serves as sun blocker, moisturizer and astringent for more complex makeup.


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